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The fitting room

Stylish and Sustainable. Because "Good for the Planet" is Always In

When you’re looking for a new suit, you probably think about the style, the fit, the cut and the fabric. The last thing on your mind is the story behind the suit. You aren’t wondering if it was made using fair labour practises or if the steps you take in the future with the men’s suit will be beneficial and sustainable for the economy and the environment.

 These aren’t the things going through your head.

 But maybe they should be.

 

While trends come and go, there’s one thing that never goes out of style: helping to maintain our planet, its resources and its people. Doing this means more than just taking shorter showers, donating food to your local homeless shelter and turning off the lights when you leave the room. If you want to live ethically, you need to take your shopping habits into account as well.

 So how do you do that? Here are a few habits you should develop when purchasing men’s suits, tweed jackets, jeans and more for sustainable and stylish results.

 

Research The Company

 Before you buy anything online, do a bit of research on the company you’re thinking of purchasing from. Not all are the same- and not all are ethical. This is especially true when it comes to labour standards. Every company you use should follow the standards set forth by the Fair Wear Foundation. The standards are based on the Universal Declaration of Human Rights and the Convention of the International Labour Organization.

 Brook Taverner meets and follows these standards closely, ensuring that employment is freely chosen and is given without discrimination. Employees with this company receive a living wage and work in safe, hygienic conditions at all times. The company also ensures that employees are of working age and does not recruit child labour.

 

Avoid the Returns

 Brook Taverner offers a No Quibble policy, which means you can return any item of clothing, for any reason, within three months of your purchase. All free of charge. This is extremely convenient and there may be times when you have to take advantage of this policy.

 If you can avoid, however, it’s much better for the environment. The plastic, packaging and carbon emissions involved with returning a product take their toll on the planet.

 So how do you avoid it? Sometimes this isn’t possible. You may have accidentally ordered the wrong thing or may decide you don’t really need a blazer, but you do need a men’s tweed jacket. However, one of the best ways to avoid the most frequent reasons for returns is to know your size before you place your order. Brook Taverner offers several videos and instructions to help you determine what size you need when it comes to men’s suits, jackets, trousers and more.

 

Take Care of Your Clothing

 Men’s clothing is an investment, and one that will last you for years if you put the right amount of effort into it. Consider each item you buy as something valuable- because it is. If you throw your suits on the floor after wearing them or wear your chinos while you’re scrubbing the kitchen floor, these items are much more likely to wear down more quickly than they should.

 Once this happens, you’ll find yourself shopping again for the same clothing items. Avoid this by taking care of your suits and trousers now. Don’t do unnecessary ironing, wash them at the right temperature and hand them up when you’re finished wearing them. This not only gives you the money you need to by other men’s clothing items you might want to add to your wardrobe and your style, but also help prevent clothing from ending up in a landfill too quickly.

 

Repair It

 Speaking of caring for clothing, make sure you have a good tailor you can turn to when things go array. The solution to a fraying hem or torn seam is never to chuck the clothing item in the bin. With the help of a professional tailor, your tweed jacket or suit trousers can look like new again.

 This, again, help prevent landfills from filling up with discarded clothing. In addition, it helps boost the local economy when you use a local, talented tailor for your needs.

 

Recycle

Once your suits, chinos, t-shirts or any other clothing item is too stained or worn for you to wear anymore, your first instinct may be to simply let it go into the rubbish bin. This is a mistake. Like plastic bottles, paper and cardboard, fabric is something that can be recycled.

 There are many companies that provide take-back schemes to help recycle or repair clothing items that owners no longer want to wear. Recycle Now is an excellent programme that helps you find locations near you to recycle old clothing items you don’t want or need anymore.

 

Fashion Vs. Style

In every stylish man’s life, there comes a moment when he stops and considers whether the clothing item he is purchasing is something he wants or something he needs. The difference is astronomical. The want refers to fashion trends. Those clothing items that look so good right now, but we know we won’t be wearing them in five years.

The need refers to the classic clothing that provide us with self-confidence and style for years. These are the items we need to look professional on the job, appear composed and good-looking at our sister’s wedding and look suave and grown-up on our first date.

When shopping ethically, always make sure you ask yourself which category the item of clothing you’re buying falls in. There’s nothing wrong with splurging now and then on a flashy and trend item, but the majority of your wardrobe should be those classic pieces that ensure your personal style always come first.

Are you trying to develop more sustainable and ethical shopping habits? Make the most of every purchase by doing some research and really thinking about how your clothing affects people, the economy and the environment.

By Brook Taverner 20 June 2016